Economies have become dominated by services sectors. In Brazil, Russia, Japan and Germany, the service sector now accounts for more than 50% of the labour force and in the United States and the United Kingdom for 75% of labour force activity. Service occupations, service activities and service relationships have risen to the fore across all sectors of economic activity. For example, knowledge based services are currently worth $7T to the Western Economy and are expected to reach $15T worldwide within ten years (high value services are 25% of the west�s economy).

The concept of Service Science continues to gather momentum, driven by global economic change and the growth in the importance of "services". A critical element of Service Science is the changing shape of the academic curriculum that will be required to provide businesses with the best graduates. Work has been progressing in both academia and industry. The time is now right to bring the whole community together and agree the way forward. A White Paper and Call to Action called �Succeeding Through Service Innovation� was recently published and provides essential prior reading for this workshop.

The goal of this workshop is to raise awareness of the need for educators to respond to the challenge of growing services economy and to stimulate business to become involved in the development and delivery of curricula.

Who should attend?
Anyone who is concerned about recruitment and skills of future graduates and those involved in curriculum innovation and development to meet the challenges of the 21st Century.

Agenda

09.30 am	Coffee/Registration	OLD CINEMA FOYER
10.00 am	Welcome and Introduction to the day	Chair: Katherine Tyler, University of Westminster Professor Geoffrey Petts Vice Chancellor University of Westminster
10.15 am	Growth in the Services Economy: The need for new knowledge and skills	Kevin Bishop, Vice President Marketing, IBM Northeast Europe
11.00 am	Panel Session Title: Services, business and needs for a skilled workforce: perspectives from three different industries	Panel Chair: Philip Stiles, University of Cambridge speakers: Chris Toft, HP Paul Tasker, BAe Systems Adam Wills, Thomson Reuters
12.00 pm	Discussion
12.15 pm	LUNCH	GYMNASIUM
1.00 pm	Panel Session: Responding to the need for transformation in Higher Education: three universities each explain their current thinking and progress to date	Panel chair: Michael Lyons, BT speakers: Irene Ng, University of Exeter Duncan McFarlane, University of Cambridge Katherine Tyler, University of Westminster
2.00 pm	Dicussion
2.15 pm	Breakout Session
3.15 pm	Report back
3.30 pm	Introduction to September workshop and follow-up actions	Linda Macaulay, University of Manchester
4.00 pm	FINISH

Registration

Registration for this event is essential for security purposes and admission to the building.
There is no charge for attendance.

The workshop is hosted by SSMEnetUK and supported by HP, BT and IBM. SSMEnetUK is an EPSRC funded project aimed at developing the SSME agenda within the UK. See www.ssmenetuk.org to become a network member and to access resources and key readings.

In preparation for the workshop please read: Cambridge SSME

ENQUIRIES to: Short Courses Administrator, Helen Cohen, 020 7911 5000 ext 4298 or cohenhe@wmin.ac.uk , University of Westminster

Organising Committee

Chris Cromack	IBM
Charles Loving	IBM
Irene Ng	University of Exeter
Linda Macaulay	University of Manchester
Philip Stiles	University of Cambridge
Steve Street	IBM
Katherine Tyler	University of Westminster
Richard Taylor	HP
Fiona Barker	BarkerPR